Ian Rooney

Studio Director

Bachelor of Design, Human Environments, University of South Australia

Graduate Diploma, Electronic Design and Interactive Media, Victoria University


Ian’s background in human environments, graphic design, architecture, landscape architecture and signage design, culminate in a unique skill set. During his career he has developed a particular focus on environmental graphics and visual communications as they appear within the urban landscape.

His passion is discovering and implementing the synergy between the built environment and graphic design which has culminated in place making and urban intervention expertise.

Ian currently manages the visual communications for ASPECT Studios group, based in Adelaide, Melbourne, Sydney and Shanghai and as Design Director for AtoB Wayfinding; an alliance with Studio Binocular (branding, identity and graphic design).

As the brand custodian, his role involves production and implementation of various marketing and in house graphic resources including; reports, submissions, visualisations, presentations, website management and the ASPECT Studios livery.

Ian also designs and project manages across various projects. Ian’s work includes signage strategies for local councils, wayfinding strategies, urban design and interpretive design.

Fields of Experience

Signage and Wayfinding

  • City of Sydney Facility Signage Strategy
  • Frome Street Bikeway Wayfinding Signage
  • Sunshine Town Centre Wayfinding Strategy
  • Adelaide City and Park Lands Wayfinding Strategy
  • M80 Wayfinding Strategy
  • Springvale Wayfinding Strategy
  • City of Greater Dandenong Municipal Signage Redesign
  • Moonee Valley Wayfinding Signage Strategy
  • Selandra Community Place Interactive Display House
  • Victorian Desalination Plant Wayfinding and Interpretive Signage
  • Great Ocean Walk Sign Plan
  • Grampians Peaks Trail Sign Plan
  • Parks Victoria Signage Manual
  • Edwardes Lake Interpretive Signage
  • Oakleigh Wayfinding Strategy
  • Croydon Wayfinding Strategy


  • Windsor Square Redevelopment
  • Frankston Pedestrian Link
  • Box Hill Underpass
  • Box Hill Gateway Design
  • Swan Hill Shade Structures
  • Greville Street Furniture


Competition and Awards Wins

  • Selandra Community Place Finalist; Melbourne Design Awards, 2012
  • City of Whitehorse Signage Strategy Finalist; Melbourne Design Awards, 2011
  • Merri Creek Signage Strategy; Presidents Award AILA Vic, 2009
  • Victoria Square Redevelopment, Adelaide; Shortlisted, 2009
  • Proposition 3047 National Urban Design Competition Jury Prize
  • Proposition 3047 Peoples Choice Award, 2007