ASPECT’s Urban and Public team, in collaboration with Studio Binocular, has been working on a new initiative aimed at encouraging active lifestyles, reducing unnecessary car trips and improving the experience of pedestrians and cyclists in Sydney.
The first stage of Legible Sydney Wayfinding was introduced this summer in Sydney’s CBD between Circular Quay and Martin Place. It follows an 18-month implementation and documentation phase, which included in-depth urban analysis to identify the best pedestrian routes and links across the “City of Villages” destinations and transport nodes.
Our Urban and Public team developed the messaging and mapping and refined the designs of the initial pilot project. They also provided comprehensive documentation, site auditing, sign removal audits, detailed mapping, illustration, typography and finished artwork for more than 700 individual sites.
Changing perceptions and establishing new behaviours is key to this project’s success. The addition of pedestrian walk times to all signs helps to address this by showing the proximity of destinations that may otherwise be considered too far to walk. Routes are also clearly displayed to help pedestrians feel confident about finding their way.
The first stage of the Legible Sydney Wayfinding system will provide the tools people need to explore Sydney by foot or bike and improve the experience of life in the city.
You can visit the new website HERE
View the entire Legible Sydney Story HERE